Operations Assessments are common in the commercial fitness and franchise gym industries; however, for institutionally owned fitness centers, measuring performance against a defined set of peers represents a unique challenge. Power Wellness understands the challenges and opportunities unique to institutional fitness centers. Our 25+ years of knowledge and experience comes to life in our Operations Assessment, a flexible consulting engagement which will pinpoint your center’s challenges, highlight its successes, and most importantly, provide a clear, actionable plan for optimizing performance.
The Challenge
Fitness centers owned and operated by health systems are consumer facing, retail businesses and are very different from the condition-focused service lines a provider is used to navigating. In the municipality world community recreation centers are public-facing and taxpayer supported, while academic / campus-based centers are beholden to their institution’s students, faculty, and staff. These institutionally owned and operated fitness centers are inherently different from commercial gyms or franchise fitness centers.
When you add in a lack of published, category specific data, your institution is left with a strategic challenge: How to gauge your center’s performance across standardized business metrics. Without reliable peer data, identifying your center’s challenges and opportunities is often based on opinion versus fact. The following data is critical for every institutional owned fitness facility:
- Comprehensive insights based on current member demographics and psychographics
- Untapped market capacity for potential targeted members
- Key performance indicators i.e., enrollment, attrition, dues, FTEs, staffing, etc.
- Member satisfaction with center services
- Membership loyalty and brand advocacy
- Stakeholder integration, including employees, providers and patients, faculty and staff, elected and appointed officials, etc.
- In-person and virtual programming utilization
The Solution: Power Wellness’ Operations Assessment
Operations Assessments are Power Wellness’ unique, interactive consulting service for institutionally managed fitness centers seeking performance optimization. The final deliverable provides strategies and corresponding tactics to guide your fitness center(s) to successful performance, addressing every aspect of operations:
Since our inception in 1996, consulting has been a Power Wellness core service line. Power Wellness has completed over 45 Operations Assessments for health systems, municipalities, and colleges and universities nationwide. With a focus on both consulting and full-service management, Power Wellness benefits from reliable, “live” operations data from managed peer locations.
As a result, Power Wellness has a proprietary and evolving KPI database from centers in rural, suburban, and metropolitan locations, sized from 10,000 to 150,000 square feet. Power Wellness uses this unique database to benefit our consulting clients, as it provides relevant insights and best practices benchmarks across all aspects of fitness center operations, including:
- Membership Analysis, including Market Demographics, Brand Advocacy, and Market Capacity
- Business Performance, including Membership, Revenues, and Expenses
- Strategic Planning, including Vision and Goals, Targeted Consumers, Programming and Marketing, Potential Partnerships, Physical Infrastructure, and Financial Projections.
Our Operations Assessment stands out from other consulting services based on its focus on institutional fitness centers, and access to category specific norms and benchmarks. We accurately measure your center’s current activity using meaningful and relevant context. The Power Wellness Operations Assessment provides clear, detailed, and actionable insights which will optimize all aspects of your center’s performance.